A Great Day with Colfax Community Network
As part of GFM's Get Giving initiative, the GFM team recently got to spend the afternoon volunteering with Colfax Community Network (CCN) - which advocates for and works on behalf of children and...
View ArticleWhat We're Reading - Week of May 14, 2012
The theme of this week's "What We're Reading" email is something we talk about nearly every day at GFM: being human. It sounds simple, but many brands seem to miss the boat, or try to find ways around...
View ArticleWhat We're Reading - Week of May 21, 2012
This week's "What We're Reading" is all about utility. It's not just enough to have a social network where you can converse with your friends. Now, these online channels are coming out with much-needed...
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Wednesday Social Media Headlines from Google+ and Facebook
Sometimes we just can’t wait until Friday to share big social media headlines from the week. Today our office has been buzzing about the launch of Google+ Local Pages and a new monetization and reach...
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Celebrating Downtown Denver (Black-Tie Style)
Jeff Arnold (SlimGenics), Ramonna Robinson (GFM), and Dalyn Wertz (SlimGenics)It’s not often you get invited to a black-tie affair in Denver, so when we received the invitation to the Downtown Denver...
View ArticleWhat We're Reading - Week of May 28, 2012
For a short, holiday week, we certainly returned to the office to find a lot of exciting announcements on the social media front. From the launch of Google+ Local to the opportunity to pay to promote...
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Please Vote For Us!
GroundFloor Media is always up for a challenge, so when we were invited to participate in Social Madness, a corporate media challenge that measures the best business social media growth strategies, we...
View ArticleWhat We're Reading - Week of June 4, 2012
While last week's What We're Reading compilation was pretty focused and included a number of big announcements from the likes of Facebook and Google, this week's roundup seems like more of a grab bag...
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One Last Push!
The Social Madness Competition is quickly coming to a close and we need your help! For every vote GFM receives, we will donate $1 to help provide food to kids in need through the Food Bank of the...
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Four Steps for Hosting a Successful Twitter Chat
“Let’s host a Twitter chat!” A phrase uttered in hundreds of PR and marketing meetings daily across the country. But then you actually get the green light – now what?There seems to be a Twitter chat...
View ArticleWhat We're Reading – week of June 11, 2012
We can’t help but be inspired seeing examples of companies using social media successfully. So if you’re anything like us, we’re sure you’ll enjoy the case studies we’ve highlighted this week from the...
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A Week in the Life of: KP’s Week in Photos
Kristina Reilly (aka “KP”), director of business operations at GFM, wife, mother, daughter, friend (in no particular order).I was pretty excited when I was asked to be the first team member at GFM to...
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Content vs. Connections – The Push and Pull of Social Media
You don’t have to look through your RSS feed for very long to find a variety of blog posts about the staying power of Facebook, or the adoption (or lack thereof) of Google+. I recently ran across this...
View ArticleWhat We're Reading – week of June 18, 2012
Reading through the news this week we’ve seen a strong trend toward the topic of engagement on social media. From how to identify the content your fans really want in video to being in-the-moment and...
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8 Reasons Why Sheryl Sandberg is Awesome
It’s no secret that I’m a huge fan of Facebook’s chief operating officer, Sheryl Sandberg (she’s even listed on our company’s Pinterest board among other influencers and PR crushes we all hold close to...
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Best Way to Avoid a Self-Made Crisis? Slow Down!
Image credit: USAToday.comDepending upon where and when you chose to get your news this morning, this may come as a shock: the United States Supreme Court ruled to largely uphold the Affordable Care...
View ArticleWhat We're Reading – week of June 25, 2012
Last week’s What We’re Reading focused on engagement, and this week we’ve got the research to back it up. From which words garner the most fan conversation and action on Facebook (hint – avoid “like”...
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A Week in the Life of: Jon Woods' Week in Photos
Jon Woods, senior director of social media & digital strategy at GFM (aka the new guy).Wednesday wine night with friends is always a hit.Woke up Saturday morning to the destruction of one of my...
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The Power Behind Social + Traditional Communications
I recently had the privilege of traveling to Alaska with my colleagues David Landis from our PRGN partner agency in San Francisco, Landis Communications, and GFM’s Jim Licko to provide social media...
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A Week in the Life of: GFM's 4th of July Photos
So this week's post is not necessarily a documenting a week in pictures, but instead is a compilation of GFM team members 4th of July celebrations. Whether it be strolling with the kiddos in the Wash...
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Let It Be The Day To Celebrate The Beatles
In celebration of Beatles Day today (which marks the band’s triumphant return exactly 48 years ago from their US tour to Liverpool and is regarded as the day that began their rise to fame), we’ve...
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A Week in the Life of: Ramonna Robinson's Week in Photos
Ramonna (yep, with two Ns) Robinson, vice president and managing partner at GFM.My faithful companion, Ri (short for Henry).I love to hike – and to take photos. This one was taken in Rocky Mountain...
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Social Media: The Dr. Jekyll and Mr. Hyde of Crisis Communications
We’ve all seen “social media gone wrong” scenarios. Actually, we can’t really avoid them since they pop up on a daily basis. Just this past week we can watch the Viacom/DirecTV debacle play out on...
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The Importance of Community Involvement: Reflection on IMPACT Denver, 2012
IMPACT Denver is a six-month leadership and civic engagement program offered by the Denver Metro Chamber Leadership Foundation. Several GFM colleagues have completed IMPACT Denver and/or Leadership...
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A Week in the Life of: Carrie Odberg's Week in Photos
Carrie Odberg, director of first impressions at GFM.Enjoying the creativity at the Cherry Creek Arts Festival.I love cooking new receipes and this is one of my favorites,Cauliflower and Chickpea Stew...
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